Alle Formate, die Ihre Werbetreibenden brauchen.

Sechs leistungsstarke Formate, angebunden an kuratiertes globales Supply und ausgeliefert über Ihren eigenen White Label DSP — ab Tag eins werbetreibendenbereit.

Reach · Devices & OS

Every screen. Every OS.

Serve your ad formats across desktops, phones and tablets — spanning both in-app and web traffic on every major operating system your advertisers care about.

AD

Desktop

AD

Tablet

AD

Mobile

  • Windows logoWindows
  • Android logoAndroid
  • Chrome OS logoChrome OS
  • iOS logoiOS
  • macOS logomacOS
  • Linux logoLinux
  • BlackBerry logoBlackBerry

Available formats

Six formats. One platform.

Run pop-under, push, native, display, HTML5, and video campaigns under your own brand — with specs, pricing, and supply ready out of the box.

Pop-under-Anzeigen format preview
/popCPM

Pop-under-Anzeigen

Wirkungsstarke Vollbild-Platzierungen, die sich hinter dem aktiven Fenster öffnen. Maximale Sichtbarkeit, ideal für Performance-Kampagnen und Offer Walls.

  • Vollständiges Fenster
  • Frequency Capping
  • Geo- und Geräte-Targeting

Best for · Performance, Gewinnspiele, App-Installationen

Push-Benachrichtigungen format preview
/pshCPC

Push-Benachrichtigungen

Direkte Benachrichtigungen an Geräte von Opt-in-Zielgruppen auf Desktop und Mobilgeräten. Hohe CTR mit dauerhafter Reichweite.

  • Titel 30 Z. · Text 45 Z.
  • Icon 192×192
  • Bild 492×328

Best for · Re-Engagement, Nachrichten, Finanzen, Dating

Native Ads format preview
/ntvCPM

Native Ads

Einheiten, die sich in das Erscheinungsbild von Publisher-Seiten einfügen. Premium-Inventar mit starker Markensicherheit.

  • Überschrift 50 Z.
  • Bild 1200×628
  • Kennzeichnung „Gesponsert“

Best for · Content-Empfehlung, Branding, Lead-Generierung

Display Ads format preview
/dspCPM

Display Ads

Standard-IAB-Banner im gesamten offenen Web mit globaler Supply-Abdeckung. Das Arbeitspferd für Reichweite und Retargeting.

  • 300×250, 728×90, 160×600
  • 300×600, 320×50, 970×250
  • Statisch oder animiert

Best for · Awareness, Retargeting, Prospecting

HTML5 Ads format preview
/h5CPM

HTML5 Ads

Interaktive HTML5-Creatives in großem Maßstab — spielbare, erweiterbare und dynamische Einheiten mit vollständigem Event-Tracking.

  • ZIP-Upload · max. 200 KB
  • Kompatibel mit Google Web Designer
  • Klick- und Interaktions-Tracking

Best for · Gaming, Handel, Automotive, Telekommunikation

Video Ads format preview
/vidCPM

Video Ads

Pre-Roll-, Mid-Roll- und Outstream-Videoformate im Web- und CTV-Inventar. VAST + VPAID unterstützt.

  • VAST 2/3/4, VPAID
  • 6s, 15s, 30s
  • Überspringbar + nicht überspringbar

Best for · Markenstorytelling, Produkteinführungen

Compare · Specifications

Side-by-side specs.

Quick reference for creative teams: sizes, supported assets, device coverage, and pricing models for each format.

FormatSizes / DurationCreative typesDevicesPricing
Pop-underFull windowURL redirectDesktop · Mobile webCPM
PushTitle 30c · Body 45cIcon + imageDesktop · AndroidCPC
Native1200×628 imageImage + headline + bodyDesktop · Mobile · In-appCPM
Display300×250 · 728×90 · 160×600 · 300×600 · 320×50 · 970×250JPG · PNG · GIF · HTML5Desktop · Mobile · TabletCPM
HTML5ZIP · ≤ 200 KBHTML5 bundle (GWD compatible)Desktop · Mobile · TabletCPM
Video6s · 15s · 30sVAST 2/3/4 · VPAID · MP4Desktop · Mobile · CTVCPM

Häufig gestellte Fragen

Which ad formats are included in the White Label DSP?

Pop-under, push notifications, native, display, HTML5, and video. Each format is connected to curated global supply and served under your own brand, domain, and pricing.

Can my advertisers run all formats at the same time?

Yes. Advertisers can run multi-format campaigns from a single account. Campaigns share targeting, budgets, and reporting, so you can mix formats without duplicating setup.

What creative specs are supported?

Standard IAB sizes for display, 1200×628 images for native, 192×192 icons and 492×328 images for push, ZIP HTML5 bundles up to 200 KB, and VAST/VPAID video up to 30 MB. Pop-under uses a URL redirect.

Are the formats brand-safe?

Yes. Native and display inventory use premium publisher supply with category and domain blocking. Video and push support publisher whitelists and blacklists, and the built-in AI fraud detection scans traffic automatically.

Which devices and operating systems are supported?

Desktop, tablet, and mobile across Windows, macOS, Linux, Chrome OS, iOS, Android, and BlackBerry. Push notifications are strongest on desktop and Android; iOS web push depends on subscriber opt-in.

How is each format priced?

Pop-under, native, display, HTML5, and video are typically bought on a CPM basis. Push notifications run on CPC. You set your own margin on top of media cost inside your DSP.

Can advertisers upload HTML5 creatives themselves?

Yes. The self-serve advertiser panel accepts ZIP uploads and supports Google Web Designer-compatible HTML5 bundles, with click and interaction tracking built in.

How quickly can a new format go live?

All six formats are available from day one. There is no separate integration or approval process — campaigns can target any format as soon as your DSP is provisioned.

Brauchen Sie Kreativrichtlinien oder ein individuelles Format? Sprechen Sie mit unserem Team und wir senden Ihnen das vollständige Datenblatt.

14-day free trial

Launch all six formats under your brand.

Spin up your White Label DSP, plug in curated supply, and onboard advertisers today — no setup fees and no credit card required.