Launch your own ad business

A turnkey White Label DSP that lets agencies and entrepreneurs resell six high-performing ad formats under their brand — fully automated, unlimited, and live the same day you sign up.

No setup feesNo credit card requiredCancel anytime
Live · Programmatic flow
rtb · 118ms
  1. Advertiser
    Sign-ups
  2. Your DSP
    White-labeled
  3. Ad Exchange
    RTB bidding
  4. Publishers
    Global supply
  5. Audience
    Real users
Your commission · CPM
$0.42
+0.03
Impressions · 24h
1,248,320
streaming
QPS Fees
Zero
Supply Partners
0+
Plugins & Tools
0+
Launch Readiness
0h

Global Reach

Curated supply across every major market

Global programmatic reach map

Profit Calculator

Estimate Your DSP Profit

Enter your monthly advertiser budget and adjust your platform margin to see your estimated profit instantly.

$

Between $100 and $10,000,000.

40%
5%80%

Estimated Monthly Profit

$4,000

Estimated Annual Profit

$48,000

Open Advanced Profit Calculator

View the complete budget breakdown, media spend, calculation examples, and detailed DSP profitability guide.

Your Platform. Your Brand. Your Profits.

Build · 5 steps

From blank platform to your branded DSP

Watch a neutral DSP transform into your fully branded advertising platform — logo, colors, settings, integrations, launch.

https://platform.example.com
Dashboard
Impressions
1.24M
CTR
2.8%
Revenue
$48.2k
Brand · Logo
novareach-logo.svg
24 KB · applied
Logo applied successfully

Launch your branded advertising platform in 24 hours.

Start 14-Day Free Trial

Advanced Traffic Protection

Continuous loop · Unlimited

AI-Powered Ad Fraud Detection

Known threats are blocked immediately, while new traffic sources and unusual activity are continuously analyzed using multiple AI models and automatically updated protection rules.

  • Multi-AI Traffic Analysis
  • Dynamic Blocklists
  • Automated Risk Scoring
  • White Label Reporting
Live workflowloop · 24/7
  1. TrafficScanning
  2. AI Analysis
  3. Risk Score
  4. Blocklist
  5. Protected DSP
Continuous loop · blocklist feeds back into traffic

Why partners choose White Label DSP

Everything behind your brand.
Nothing holding it back.

Launch and grow your own programmatic advertising business with proven technology, ready inventory, and complete commercial control.

Your business ecosystem
  1. 1Platform
  2. 2Revenue
  3. 3Inventory
  4. 4Growth
01

A complete AdTech business

Get the advertiser platform, Admin Portal, campaign management, billing, reporting, and operational tools needed to run your own DSP.

02

Your pricing. Your revenue.

Set your own margins, fees, deposits, packages, and commercial terms while building direct relationships with your advertisers.

Your margin
You decide
03

Inventory ready from day one

Access established programmatic supply across multiple ad formats, with the flexibility to add your own XML and OpenRTB partnerships.

04

Technology that keeps evolving

Receive continuous platform upgrades, new features, integrations, security improvements, infrastructure support, and technical assistance.

Frequently Asked Questions

What is a white label DSP?

A white label DSP is a ready-made demand-side platform that businesses can launch under their own brand. It provides the technology needed to manage advertisers, create campaigns, access programmatic inventory, process payments, and analyze performance without building an advertising platform from scratch.

Who is White Label DSP designed for?

White Label DSP is designed for advertising agencies, media-buying companies, ad networks, AdTech businesses, resellers, and entrepreneurs that want to operate their own branded programmatic advertising platform. It can support both established advertising businesses and new companies entering the programmatic market.

How quickly can I launch my own DSP?

A standard white label platform can be launch-ready within approximately 24 hours after we receive the required branding, domain, and business information. More advanced customizations, supply integrations, payment connections, migrations, and custom development may require additional implementation time.

Can the platform use my own brand and domain?

Yes. The advertiser platform can be customized with your company name, logo, brand colors, domain or subdomain, contact information, pricing, and commercial identity. Your advertisers interact with your business and your brand, while the underlying technology is managed through White Label DSP.

Does White Label DSP charge QPS fees?

No. White Label DSP does not charge QPS fees. This allows your platform to process and scale programmatic traffic without adding a separate fee for every level of query volume. Hosting, inventory, optional services, custom development, and third-party products may be priced separately depending on your selected plan.

Can I control advertiser pricing and profit margins?

Yes. You maintain complete commercial control over your platform. You can define advertiser pricing, margins, fees, minimum deposits, account terms, packages, and other commercial settings. You also build and manage your own direct relationships with advertisers.

Which advertising formats are supported?

White Label DSP supports multiple programmatic advertising formats, including display, native, push, pop-under, video, and HTML5 advertising. Format availability may depend on the connected inventory, supply partner, targeting configuration, and platform plan.

Does the platform include programmatic inventory?

The platform can provide access to established programmatic supply across multiple advertising formats and markets. You can also expand your inventory by connecting your own publishers, exchanges, SSPs, XML feeds, and OpenRTB partners.

Can I connect my own SSPs and technology providers?

Yes. White Label DSP supports XML and OpenRTB supply integrations and can be expanded with your own SSP relationships. The ecosystem also supports more than 100 plugins and tools across analytics, payments, fraud prevention, customer engagement, email marketing, reporting, and other business functions.

What can I manage through the Admin Portal?

The Admin Portal gives your team centralized control over advertisers, campaigns, balances, payments, pricing, margins, inventory, supply partners, reports, permissions, platform settings, and daily operations. Access can also be organized through different team roles and permission levels.

Are platform updates and technical support included?

White Label DSP is continuously improved with platform updates, new functionality, security enhancements, integrations, and performance upgrades. The exact level of technical support, maintenance, infrastructure management, and custom development depends on the selected plan and agreement.

Does the white label plan include the DSP source code?

The standard white label plan provides access to a hosted and fully branded DSP but does not include source-code ownership. Businesses that require full technology and source-code ownership can explore the separate DSP acquisition option via our contact page.

Get started today

You're a few clicks from generating revenue.

Launch your branded White Label DSP today. No setup fees, no commitments, no ceiling on what you can build.