White Label
DSP
by AdTech Europe
Platform
Formats
Apps
Partners
Quality
Pricing
Changelog
Product updates & release notes
A running log of what's new, improved and fixed across the White Label DSP platform.
May 2024
v1.0
Initial Public Release
New
White Label DSP platform launched publicly under AdTech Europe.
New
Core RTB programmatic infrastructure with 1,000+ SSP connections.
New
Six ad formats: Pop-under, Push, Native, Display, HTML5 and Video.
New
Admin Portal and Master Admin Portal for plan, user and upgrade management.
New
App Marketplace with free and one-time upgrades.
New
AI-Powered Ad Fraud Detection module — multi-AI analysis with OpenAI, Anthropic and DeepSeek.
New
Monthly and Annual subscription plans with 14-day free trial.