White Label DSPWhite Label DSPby AdTech Europe

White Label DSP Changelog

Follow the evolution of our White Label DSP platform, from its initial launch in September 2024 to the latest campaign management, targeting, analytics, integration, and white-label improvements.

Latest Update: June 2026
Latest Version: v7.0

Showing 18 platform updates

2026

  1. June 2026v7.0CampaignsImproved

    Campaign Optimization and White Label Suite

    A major platform update focused on faster campaign management, clearer performance monitoring, stronger placement controls, and expanded white-label administration.

    • Added KPI indicators directly inside campaign management tables
    • Added bulk editing for multiple campaigns
    • Added placement-level filters for stronger source control
    • Improved campaign performance and optimization visibility
    • Expanded white-label management and customization controls
    • Refined campaign navigation and daily management workflows
  2. June 2026v6.2PlatformNew

    Global Language Support

    The platform became accessible to international teams through expanded multilingual interface support.

    • Added support for more than 20 languages
    • Added a platform-wide language selector
    • Extended translations across campaign, reporting, billing, and account pages
    • Added support for manual translation corrections
    • Improved interface consistency across translated views
    • Prepared the platform for additional regional languages
  3. June 2026v6.1TargetingNew

    Traffic Discovery and Bid Guidance

    New traffic discovery tools help advertisers estimate availability and make more informed bidding decisions before launching campaigns.

    • Added traffic volume previews during campaign creation
    • Added bid recommendations based on selected targeting
    • Added availability insights by GEO and traffic source
    • Improved campaign planning before activation
    • Added clearer warnings when targeting selections may significantly restrict traffic
    • Introduced a rule-based foundation for future automated recommendations
  4. May 2026v6.0IntegrationsIntegration

    App Marketplace Expansion

    The App Marketplace was expanded to make third-party tools and platform integrations easier to discover and activate.

    • Added integrations for analytics and measurement platforms
    • Added visitor engagement and live chat applications
    • Added email marketing integrations
    • Added payment and cryptocurrency payment providers
    • Added accessibility and compliance applications
    • Introduced Free and Paid integration labels
    • Improved marketplace category navigation and application descriptions
  5. April 2026v5.2White LabelImproved

    White Label Management Improvements

    White-label platform controls were expanded to simplify branding, configuration, account setup, and client onboarding.

    • Improved logo, brand name, and interface customization
    • Expanded platform settings for white-label administrators
    • Improved branded onboarding experiences
    • Simplified account and platform configuration
    • Improved management of client-facing platform information
    • Added clearer separation between platform branding and operational settings
  6. March 2026v5.1CampaignsImproved

    Modern Campaign Creation Experience

    The campaign creation process was redesigned to provide a clearer, faster, and more modern workflow for new and experienced advertisers.

    • Introduced a redesigned campaign creation interface
    • Improved step-by-step campaign configuration
    • Simplified targeting and budget selection
    • Improved validation messages and form guidance
    • Added a campaign-first startup experience for new users
    • Improved responsive behavior across desktop and mobile devices
  7. January 2026v5.0PerformancePerformance

    Infrastructure and Platform Performance

    Infrastructure improvements increased platform efficiency, reporting stability, and readiness for higher traffic volumes.

    • Improved database and reporting query performance
    • Optimized platform resource usage
    • Improved dashboard loading behavior
    • Strengthened campaign delivery monitoring
    • Improved reliability during periods of high traffic
    • Expanded infrastructure scalability for growing white-label platforms

2025

  1. December 2025v4.2BillingImproved

    Account and Billing Visibility

    Billing and account interfaces were improved to give advertisers and administrators clearer visibility into balances, spending, and transactions.

    • Improved account balance presentation
    • Added clearer transaction and funding records
    • Improved prepaid account workflows
    • Expanded administrator billing visibility
    • Improved payment status notifications
    • Simplified access to invoices and account history
  2. October 2025v4.1AnalyticsImproved

    Analytics and Tracking Compliance

    Tracking controls were improved to support more accurate analytics integrations and greater flexibility across supply partners.

    • Added Google Analytics and Google Tag Manager identifiers per creative
    • Improved tracking behavior across campaign destinations
    • Added configurable pre-landing behavior by supply partner
    • Optimized tracking pixel scanning frequency
    • Improved compatibility with analytics and attribution platforms
    • Reduced unnecessary tracking requests while maintaining measurement coverage
  3. September 2025v4.0AnalyticsNew

    Measurement and Campaign Attribution

    New tracking macros and analytics guidance helped advertisers measure campaign activity more accurately.

    • Added campaign tracking macros for site ID
    • Added referrer domain tracking
    • Added supply partner and SSP tracking
    • Added campaign and creative identifiers
    • Added click ID and country macros
    • Improved Google Analytics implementation guidance
    • Expanded support documentation for Adobe Analytics
  4. July 2025v3.2IntegrationsIntegration

    Premium Supply Integration

    The platform expanded its inventory access through additional premium display, native, and video supply connections.

    • Added Google advertising supply integrations
    • Expanded display inventory availability
    • Expanded native advertising inventory
    • Added support for additional video inventory connections
    • Improved supply source diversity
    • Strengthened access to mainstream advertising environments
  5. June 2025v3.1CampaignsImproved

    Campaign Pacing and Bid Controls

    New delivery and bidding controls gave advertisers more visibility and control over campaign execution.

    • Added a bid competitiveness indicator
    • Added traffic-per-second controls
    • Added campaign progress compared with campaign duration
    • Added ASAP and Distributed delivery options
    • Improved campaign flight-date controls
    • Expanded dayparting functionality
    • Improved daily budget and pacing visibility
  6. April 2025v3.0TargetingNew

    Advanced Targeting Expansion

    Campaign targeting was expanded to help advertisers reach more precise audiences, devices, locations, and traffic sources.

    • Expanded country, region, and city targeting
    • Added device and operating system targeting
    • Added operating system version targeting
    • Added browser language and connection targeting
    • Added IP targeting and filtration
    • Added website, application, source, and SSP targeting
    • Added source whitelist functionality
    • Expanded campaign category controls
  7. February 2025v2.1PlatformImproved

    Team Access and Platform Experience

    Account collaboration and everyday platform usability were improved for advertisers, agencies, and white-label teams.

    • Added multi-user account access
    • Improved team account management
    • Added referral reporting functionality
    • Added a direct Google Analytics connection option
    • Expanded dark interface support
    • Improved dashboard navigation
    • Improved account-level permissions and visibility

2024

  1. December 2024v2.0CampaignsNew

    Self-Service Campaign Management

    The platform introduced a complete self-service environment for creating, managing, and monitoring advertising campaigns.

    • Added self-service campaign creation
    • Added campaign budget and bidding controls
    • Added campaign scheduling and flight dates
    • Added creative management workflows
    • Added campaign approval and status visibility
    • Added performance reporting
    • Improved advertiser onboarding
  2. November 2024v1.2Traffic QualitySecurity

    Traffic Quality Foundation

    Traffic validation and source control capabilities were introduced to help protect advertisers and improve campaign quality.

    • Added pre-bid traffic quality checks
    • Added post-bid traffic review capabilities
    • Added source-level monitoring
    • Added IP and user-agent review tools
    • Added domain and placement controls
    • Improved suspicious traffic investigation
    • Prepared the platform for external anti-fraud integrations
  3. October 2024v1.1White LabelNew

    White Label Branding and Configuration

    Initial white-label controls allowed platform owners to create their own branded advertising environment.

    • Added custom platform logos
    • Added brand name configuration
    • Added custom domain support
    • Added branded advertiser interfaces
    • Added administrator branding settings
    • Added configurable platform contact information
    • Improved initial platform deployment workflows
  4. September 2024v1.0PlatformPlatform

    White Label DSP Platform Launch

    The first version of the White Label DSP platform officially launched, providing businesses with a branded environment for managing programmatic advertising campaigns.

    • Launched the core White Label DSP platform
    • Introduced advertiser and administrator accounts
    • Added campaign creation and management
    • Added reporting and performance dashboards
    • Added initial targeting capabilities
    • Added multiple advertising format support
    • Introduced custom branding and domain configuration