White Label DSPWhite Label DSPby PPCmate

White Label DSP Changelog

Follow the evolution of our White Label DSP platform, from its initial launch in September 2024 to the latest campaign management, targeting, analytics, integration, and white-label improvements.

Latest Update: 19 October 2026
Latest Version: v8.5

Showing 31 platform updates

2026

  1. 19 October 2026v8.5CampaignsLatestNew

    Real supply on format cards, reach estimate and a cleaner Finance section

    Your advertisers now see real daily volumes for each format, a reach estimate that matches their campaign, and a simpler budget and bid setup. Plus a dedicated Cities and Regions report.

    📊 Format cards with real supplyImproved

    • Each format card shows its real daily volume.
    • Formats with too little supply show “Low supply” and can’t be picked, so no campaign starts where it can’t deliver.

    🎯 Reach estimateImproved

    • The campaign form estimates daily impressions for the chosen format and targeting, shown right at Location.

    💰 Budget and bidImproved

    • A labelled budget row (Total and Daily, or “No limit”) and a clear CPM / CPC bid field.
    • A calm recommended-bid line with a one-click “Use” button, shown only when the bid is below the winning range.
    • Bidding goal sits next to its tracker. New campaigns end on the last day of the month by default.

    🌍 Cities and Regions reportNew

    • Its own page under Reports: performance by city or region, with conversions and value, filters and CSV export.
    • You can hide it from your advertisers’ menu in your console.
  2. 19 October 2026v8.4CampaignsNew

    Source bids, smarter automations and tracker-ready macros

    Your advertisers can now set bids per traffic source, cap frequency per publisher, run richer automated rules and paste tracker links that just work. Your ads now carry no provider name anywhere.

    🎯 Source BidsNew

    • A Source Bids panel in each campaign’s Inventory section: raise or lower the bid for a single site or publisher.
    • Automated rules can set a source’s bid on their own (“Set source bid”, on per-source rules).

    🔁 Frequency caps per sourceNew

    • Each cap line can count per domain, site ID, publisher ID, placement or exchange.
    • A new Lifetime cap per user.
    • New cap lines are added at the bottom and keep their place when edited.

    🤖 Automated rulesImproved

    • New period: “since this rule last changed the campaign”.
    • A rule that raises bids needs a highest bid, so it can’t run away.
    • Notification emails to any address, with your own subject and message, and macros like {CAMPAIGN} and {VALUE}.
    • The Automations list gets search, filters, sorting, paging and bulk actions.
    • An account-wide rule can be switched off for a single campaign.

    🔗 Tracker-ready macrosImproved

    • New macros: {DEVICE} (desktop, mobile, tablet) and {FORMAT} (banner, pop, push, native, video).
    • Tracker-style placeholders such as {cost}, {clickid}, {campaign_id}, {zoneid} and {source_id} are now filled, in any letter case.
    • A grouped, click-to-copy macro list on every creative.

    🖼️ CreativesNew

    • Select creatives and “Set landing page”: one URL for all of them, with macro chips, optional UTM tags and the final URL of each creative before you apply.
    • One “Add creative” button with an import window for past creatives.

    🔔 NotificationsImproved

    • A clearer bell: icons by kind, “5 min ago” times, unread dots and “Mark all read”.

    🏷️ Your brand onlySecurity

    • Every tracking link in your ads (clicks, impressions, viewability, video events) now runs through track.whitelabeldsp.com, and the ad code carries no provider name.

    ⚙️ ConsoleImproved

    • Whitelists and Connected Apps can now be hidden from your advertisers’ menu.
    • Switching WordPress off now asks first, since it stops your advertisers’ connected sites.
  3. 13 October 2026v8.3IntegrationsNew

    Connected Apps, neutral tracking address and sender

    Your advertisers can now count their own sales in one click, and every tracking link and email now carries your brand instead of a provider's.

    🔌 Connected AppsNew

    • One-click conversion tracking for your advertisers, delivered under your own brand. Switch it on in Settings → General → Tracking & Scripts.
    • Google Tag Manager: a ready-made template named after your brand. Advertisers import it, add two tags and their sales are counted.
    • WordPress / WooCommerce: a plugin named “<Your brand> Conversion Tracking” that advertisers download from their panel. It sends orders, refunds and form leads on its own, with a one-click approve step.
    • Advertisers find Connected Apps in their account menu, with live counters, an order log, test and disconnect.

    📮 Neutral tracking address and senderImproved

    • Every tracker and postback link now uses track.whitelabeldsp.com. Links copied earlier keep working.
    • Platforms without their own mail domain now send as “<Your brand>” from no-reply@whitelabeldsp.com.
    • Reports: when you hide supply partner names, sorting that column follows your labels.
    • Trackers page: the “Connect your tracker” bar is easier to see on the light theme.

    🔒 Advertiser isolationSecurity

    • Payment and AI-connect routes that belong to the underlying service are closed to your advertisers — they only ever see your own brand and payment options.
  4. 12 October 2026v8.2PlatformNew

    Google Ads for everyone, a 3D live map & new Inventory controls

    Google Ads reselling is now open to every platform, your advertisers get a live 3D map of their traffic, and you get new controls over inventory and how supply partners appear.

    📢 Google Ads reselling: now for everyoneNew

    • Open to every platform: connect your own Google Ads account in Google & Meta → Overview.
    • Your advertisers can now run all four formats: Search, Display, Performance Max and Demand Gen.
    • Choose which formats each advertiser may use, set minimum budgets and blocked categories.
    • Facebook & Instagram are coming next.

    🌍 3D live map for advertisersNew

    • A 3D globe on every advertiser dashboard, with a 3D / 2D switch and auto-rotate.
    • Click a country to zoom into its regions, districts and cities.
    • Live pulses where ads are being shown, with separate dots for clicks and conversions.
    • Full screen and TV mode with live traffic per second: made for the office screen.
    • New “Cities and regions” report with impressions, clicks, spend and conversions, plus CSV export.

    🎛️ Inventory controlsNew

    • Choose the traffic your advertisers can buy: Mainstream only, Mainstream + Adult, or Adult only, with exceptions per advertiser.
    • Decide how supply partners appear to your advertisers: real names, under your own brand (“YourBrand Exchange 1, 2, 3…”) or neutral partner IDs.
    • Find it in Settings → General → Inventory.

    ✨ Console polishImproved

    • Client Reports moved to Settings → Branding, next to your logo, colours and channel images.
    • Cleaner, easier-to-read tooltips on the live Dashboard.
    • Help Center updated with guides for the Dashboard, Client Reports, Inventory and the advertiser map.
  5. 6 October 2026v8.1PlatformNew

    Google Ads reselling, Branded client reports & a live Dashboard

    Our biggest console update yet: resell Google Ads under your own brand, send branded PDF reports to your clients, and run your business from a new live dashboard.

    📢 Google Ads resellingNew

    • Connect your own Google Ads account in Google & Meta → Overview.
    • Set your own profit margin: one default, with overrides per advertiser and per campaign.
    • Your advertisers create Google Search campaigns right in their panel, with a live ad preview.
    • See every Google campaign, ad review status and your profit in one place: Campaigns, Ad Review, Profit Report and Spend Ledger.
    • Control which formats your advertisers may use, minimum daily budgets and blocked categories.
    • Switching Google off pauses your advertisers' Google campaigns automatically.
    • Facebook & Instagram are coming soon.

    📄 Branded client reportsNew

    • One-click PDF reports with your logo and colours, or your advertiser's client brand.
    • Make a report for any advertiser from Settings → Branding → Client Reports.
    • Schedule weekly or monthly reports, emailed from your own sender with the PDF attached.
    • Full support for every language, including Greek and Cyrillic.

    📈 Live DashboardNew

    • Revenue, profit, deposits and active advertisers today, compared with the same time yesterday, updated live.
    • “Need a call”: advertisers about to run out of balance.
    • Top spenders, revenue by channel, live traffic, activity feed and an action list (rejected ads, creatives to review, campaigns not delivering).

    🛠️ Console improvementsImproved

    • A cleaner menu: a new Settings section with Branding, General and Google & Meta.
    • New Channel Images page to upload your own artwork for every ad format.
    • Clearer header buttons and small visual fixes across the console and advertiser panel.
  6. 19 September 2026v8.0PlatformNew

    Our biggest update yet

    Our biggest update yet: a faster start for new DSPs, a rebuilt campaign editor, and more ways to see your profit.

    🚀 Onboarding & first steps

    • Your DSP is ready on day one. A new welcome screen on first sign-in shows your live DSP address and the next steps.
    • Demo Advertiser, ready to go. Every new DSP now comes with a Demo Advertiser, so you can create and launch a first campaign without inviting anyone.
    • $50 test budget on real traffic. Your first trial DSP includes a $50 test budget, already on the Demo Advertiser.
    • One-click Advertiser Panel. A new Advertiser Panel button in the console top bar opens your advertiser platform, already signed in.
    • Login details by email. The welcome email now contains everything you need to sign in, with a button that opens the login page with your email filled in.
    • Smarter Getting Started checklist. Steps are only ticked when you really complete them, and “Activate your plan” completes automatically once you subscribe.

    🔐 New sign-in experience

    • Redesigned console login. The management console has a new, cleaner sign-in page, matching the White Label DSP website.
    • No more mixed-up branding. The login page no longer shows another brand’s name in the browser tab or footer.

    📊 Dashboard

    • Revenue and profit at a glance. The Ad spend card now shows Revenue (what your advertisers were billed) and Profit for Today, Yesterday and Last 7 days.
    • Trial countdown. The trial bar now counts down the days left.
    • Upgrade in one click. Upgrade and Activate your plan take you straight to your plans page.
    • Refreshed charts. The countries list, map and charts now use your own brand colours, with a single date picker and a Traffic Protection card.

    🎯 Campaign editor, rebuilt

    • Clear sections and safer saving. The campaign editor is organised into clear sections, with a side Save button, error highlighting, and a health check after every save.
    • Bidding goals. Choose None, Target CPC or Target CPA.
    • Delivery estimate. See the estimated reach while you set up targeting, shown beside your budget.
    • Frequency caps made simple. Presets, plus per-user and per-source-domain limits.
    • Supply diversification. A new slider controls how spend is spread across supply sources.
    • Targeting and inventory groups. Collapsible groups show how many rules each one contains.
    • Richer results. Total Delivered now includes conversions, value, eCPM, CPM paid and ROAS.
    • Simpler setup. Each ad format has one spending type, the format tiles are bigger, and missing budget or end dates are highlighted clearly.

    🧭 Navigation & lists

    • Menus that follow you. The selected page is always highlighted and its menu group opens automatically.
    • Collapsed menu names. Hover over an icon in the collapsed sidebar to see the page name.
    • Time left on campaigns. Campaign and order lists show the time left (“3 Days Left”, “Starts in 2 Hours”, “Completed”) instead of a progress bar.
    • Bulk actions. Pause, resume or edit many campaigns and creatives at once.

    💳 Billing & money

    • Add Funds checkout. A new Add Funds page, available from the top bar and on mobile.
    • Consistent amounts. Money shows two decimals everywhere, and four for amounts below one cent.

    👤 Advertiser experience

    • Profile & security. A new profile page with photo upload (including your Google photo) and account security settings.
    • Get Started for advertisers. A welcome checklist on the advertiser dashboard.
    • Audiences & trackers. Connect CDP/DMP audience sources and third-party trackers from the profile menu.
    • AI creative panel. An upgraded Create with AI panel for faster ad creatives.
    • Notifications. A notification bell for console admins.

    🌍 Supply

    • More traffic for every DSP. All platform supply partners are now available to every White Label DSP, including verified and newer sources.
  7. September 2026v7.7IntegrationsIntegration

    Your data, your trackers

    Bring the audiences and tracking you already own straight into the platform.

    • Connect your CDP — stream site events from RudderStack, Segment, Jitsu, or Snowplow with one webhook; visitors join your audiences as they browse
    • Connect your DMP — import device-ID and hashed-email lists from LiveRamp, Lotame, Adobe, or any CSV, once or pulled on a schedule
    • Retarget or exclude any audience in any campaign under Targeting → Audiences
    • Third-party tracker integrations — one-click setup for Voluum, RedTrack, Binom, Keitaro, BeMob, PeerClick, FunnelFlux, and custom trackers, parameters pre-filled
    • Dashboard — new "Traffic by Location" map, top placements, and good-vs-filtered supply-quality bars
  8. September 2026v7.6PlatformNew

    AI that runs with you

    AI-powered optimization, campaign creation, and account access that keeps pace with your workflow.

    • AI Optimization — opt a campaign in and the engine blocks non-converting sources, prunes weak geos, and nudges bids toward your goal, hourly, every action logged
    • AI Campaign Wizard — launch a fully-targeted campaign in three steps, bid, tracker, and stop-loss pre-wired
    • AI Connector — connect Claude, ChatGPT, or any MCP client to your account and ask about your campaigns in plain language
    • Mobile apps — manage campaigns on the go with the new iOS and Android apps
    • Account security — see every signed-in device and sign others out, plus email alerts on new-device logins
  9. August 2026v7.5PerformanceImproved

    Automation & insight

    Hands-free automation and clearer performance signals so campaigns keep improving without constant attention.

    • Automated Rules — pause, resume, adjust bids or budgets automatically on your own conditions
    • Auto A/B Test Manager — creatives tested and winners kept, hands-free
    • Conversions report — cost per named conversion event, plus CPA and ROAS across every campaign
    • Bulk actions — select many campaigns or creatives and pause, resume, re-bid, re-budget, or delete at once
    • Zero-bid alerts and a recommended-bid hint so a campaign never sits stuck below the market
  10. August 2026v7.4Traffic QualitySecurity

    Protection you can see

    Pre-bid defenses and transparent blocking that stop invalid traffic before it reaches your budget.

    • Pre-bid quality gate — millions of invalid requests refused every hour before a cent is spent
    • Traffic-quality transparency — a clear view of what we blocked for you, by category, before bidding
    • Verified supply — ads.txt / app-ads.txt checks and full sellers.json / SupplyChain enforcement
    • IP reputation shield — addresses with a fraud history blocked automatically for 60 days
    • Datacenter & render checks — datacenter-rendered impressions caught pre-bid
  11. August 2026v7.3PlatformImproved

    A faster, sharper console

    A redesigned console with live data, deeper targeting, and safeguards that keep campaigns running.

    • Redesigned dashboard — cleaner KPIs, spend sparklines, a live world map, mobile-friendly layout
    • Live Update — key pages refresh themselves, no reload needed
    • Deeper targeting — SubID / URL / keyword lists, device models, carriers, ISPs, ASNs, network generation (2G–5G), and a geo-radius map
    • Landing-page guard — if your landing page goes down, clicks fail over to a backup URL or the campaign pauses, automatically
  12. July 2026v7.2CampaignsNew

    Meet your AI strategist

    AI tools that plan, create, and troubleshoot campaigns directly inside your account.

    • AI Strategist — an in-app assistant that reads your real account data and helps plan and build campaigns
    • AI creative generation — generate ad creatives in a few clicks
    • Campaign Health Check — one click tells you exactly why a campaign isn't spending, and offers to fix it
  13. July 2026v7.1Traffic QualityImproved

    Quality control in your hands

    Global and per-source controls that let you block bad traffic and tune protection to each campaign.

    • Global blacklists — block a domain, app, placement, or IP once and it applies across all campaigns
    • One-click block — block a bad placement straight from any report
    • Per-source quality controls — tune filtering per traffic source, with a per-campaign "filters off" option for maximum volume
    • Traffic-quality reporting — see invalid clicks and impressions you were never charged for
  14. June 2026v7.0CampaignsImproved

    Campaign Optimization and White Label Suite

    A major platform update focused on faster campaign management, clearer performance monitoring, stronger placement controls, and expanded white-label administration.

    • Added KPI indicators directly inside campaign management tables
    • Added bulk editing for multiple campaigns
    • Added placement-level filters for stronger source control
    • Improved campaign performance and optimization visibility
    • Expanded white-label management and customization controls
    • Refined campaign navigation and daily management workflows
  15. June 2026v6.2PlatformNew

    Global Language Support

    The platform became accessible to international teams through expanded multilingual interface support.

    • Added support for more than 20 languages
    • Added a platform-wide language selector
    • Extended translations across campaign, reporting, billing, and account pages
    • Added support for manual translation corrections
    • Improved interface consistency across translated views
    • Prepared the platform for additional regional languages
  16. June 2026v6.1TargetingNew

    Traffic Discovery and Bid Guidance

    New traffic discovery tools help advertisers estimate availability and make more informed bidding decisions before launching campaigns.

    • Added traffic volume previews during campaign creation
    • Added bid recommendations based on selected targeting
    • Added availability insights by GEO and traffic source
    • Improved campaign planning before activation
    • Added clearer warnings when targeting selections may significantly restrict traffic
    • Introduced a rule-based foundation for future automated recommendations
  17. May 2026v6.0IntegrationsIntegration

    App Marketplace Expansion

    The App Marketplace was expanded to make third-party tools and platform integrations easier to discover and activate.

    • Added integrations for analytics and measurement platforms
    • Added visitor engagement and live chat applications
    • Added email marketing integrations
    • Added payment and cryptocurrency payment providers
    • Added accessibility and compliance applications
    • Introduced Free and Paid integration labels
    • Improved marketplace category navigation and application descriptions
  18. April 2026v5.2White LabelImproved

    White Label Management Improvements

    White-label platform controls were expanded to simplify branding, configuration, account setup, and client onboarding.

    • Improved logo, brand name, and interface customization
    • Expanded platform settings for white-label administrators
    • Improved branded onboarding experiences
    • Simplified account and platform configuration
    • Improved management of client-facing platform information
    • Added clearer separation between platform branding and operational settings
  19. March 2026v5.1CampaignsImproved

    Modern Campaign Creation Experience

    The campaign creation process was redesigned to provide a clearer, faster, and more modern workflow for new and experienced advertisers.

    • Introduced a redesigned campaign creation interface
    • Improved step-by-step campaign configuration
    • Simplified targeting and budget selection
    • Improved validation messages and form guidance
    • Added a campaign-first startup experience for new users
    • Improved responsive behavior across desktop and mobile devices
  20. January 2026v5.0PerformancePerformance

    Infrastructure and Platform Performance

    Infrastructure improvements increased platform efficiency, reporting stability, and readiness for higher traffic volumes.

    • Improved database and reporting query performance
    • Optimized platform resource usage
    • Improved dashboard loading behavior
    • Strengthened campaign delivery monitoring
    • Improved reliability during periods of high traffic
    • Expanded infrastructure scalability for growing white-label platforms

2025

  1. December 2025v4.2BillingImproved

    Account and Billing Visibility

    Billing and account interfaces were improved to give advertisers and administrators clearer visibility into balances, spending, and transactions.

    • Improved account balance presentation
    • Added clearer transaction and funding records
    • Improved prepaid account workflows
    • Expanded administrator billing visibility
    • Improved payment status notifications
    • Simplified access to invoices and account history
  2. October 2025v4.1AnalyticsImproved

    Analytics and Tracking Compliance

    Tracking controls were improved to support more accurate analytics integrations and greater flexibility across supply partners.

    • Added Google Analytics and Google Tag Manager identifiers per creative
    • Improved tracking behavior across campaign destinations
    • Added configurable pre-landing behavior by supply partner
    • Optimized tracking pixel scanning frequency
    • Improved compatibility with analytics and attribution platforms
    • Reduced unnecessary tracking requests while maintaining measurement coverage
  3. September 2025v4.0AnalyticsNew

    Measurement and Campaign Attribution

    New tracking macros and analytics guidance helped advertisers measure campaign activity more accurately.

    • Added campaign tracking macros for site ID
    • Added referrer domain tracking
    • Added supply partner and SSP tracking
    • Added campaign and creative identifiers
    • Added click ID and country macros
    • Improved Google Analytics implementation guidance
    • Expanded support documentation for Adobe Analytics
  4. July 2025v3.2IntegrationsIntegration

    Premium Supply Integration

    The platform expanded its inventory access through additional premium display, native, and video supply connections.

    • Added Google advertising supply integrations
    • Expanded display inventory availability
    • Expanded native advertising inventory
    • Added support for additional video inventory connections
    • Improved supply source diversity
    • Strengthened access to mainstream advertising environments
  5. June 2025v3.1CampaignsImproved

    Campaign Pacing and Bid Controls

    New delivery and bidding controls gave advertisers more visibility and control over campaign execution.

    • Added a bid competitiveness indicator
    • Added traffic-per-second controls
    • Added campaign progress compared with campaign duration
    • Added ASAP and Distributed delivery options
    • Improved campaign flight-date controls
    • Expanded dayparting functionality
    • Improved daily budget and pacing visibility
  6. April 2025v3.0TargetingNew

    Advanced Targeting Expansion

    Campaign targeting was expanded to help advertisers reach more precise audiences, devices, locations, and traffic sources.

    • Expanded country, region, and city targeting
    • Added device and operating system targeting
    • Added operating system version targeting
    • Added browser language and connection targeting
    • Added IP targeting and filtration
    • Added website, application, source, and SSP targeting
    • Added source whitelist functionality
    • Expanded campaign category controls
  7. February 2025v2.1PlatformImproved

    Team Access and Platform Experience

    Account collaboration and everyday platform usability were improved for advertisers, agencies, and white-label teams.

    • Added multi-user account access
    • Improved team account management
    • Added referral reporting functionality
    • Added a direct Google Analytics connection option
    • Expanded dark interface support
    • Improved dashboard navigation
    • Improved account-level permissions and visibility

2024

  1. December 2024v2.0CampaignsNew

    Self-Service Campaign Management

    The platform introduced a complete self-service environment for creating, managing, and monitoring advertising campaigns.

    • Added self-service campaign creation
    • Added campaign budget and bidding controls
    • Added campaign scheduling and flight dates
    • Added creative management workflows
    • Added campaign approval and status visibility
    • Added performance reporting
    • Improved advertiser onboarding
  2. November 2024v1.2Traffic QualitySecurity

    Traffic Quality Foundation

    Traffic validation and source control capabilities were introduced to help protect advertisers and improve campaign quality.

    • Added pre-bid traffic quality checks
    • Added post-bid traffic review capabilities
    • Added source-level monitoring
    • Added IP and user-agent review tools
    • Added domain and placement controls
    • Improved suspicious traffic investigation
    • Prepared the platform for external anti-fraud integrations
  3. October 2024v1.1White LabelNew

    White Label Branding and Configuration

    Initial white-label controls allowed platform owners to create their own branded advertising environment.

    • Added custom platform logos
    • Added brand name configuration
    • Added custom domain support
    • Added branded advertiser interfaces
    • Added administrator branding settings
    • Added configurable platform contact information
    • Improved initial platform deployment workflows
  4. September 2024v1.0PlatformPlatform

    White Label DSP Platform Launch

    The first version of the White Label DSP platform officially launched, providing businesses with a branded environment for managing programmatic advertising campaigns.

    • Launched the core White Label DSP platform
    • Introduced advertiser and administrator accounts
    • Added campaign creation and management
    • Added reporting and performance dashboards
    • Added initial targeting capabilities
    • Added multiple advertising format support
    • Introduced custom branding and domain configuration