White Label DSPWhite Label DSPby AdTech Europe

Ad Formats

Every format your advertisers need.

Six high-performing formats, plugged into curated global supply and served from your own White Label DSP — ready for advertisers from day one.

Pop-under Ads format preview
/popCPM · CPA

Pop-under Ads

High-impact full-tab placements that open behind the active window. Maximum visibility, ideal for performance campaigns and offer walls.

  • Full window
  • Frequency capping
  • Geo + device targeting

Best for · Performance, sweepstakes, app installs

Push Notifications format preview
/pshCPC · CPM

Push Notifications

Direct-to-device alerts delivered to opted-in audiences across desktop and mobile. High CTR with persistent reach.

  • Title 30c · Body 45c
  • Icon 192×192
  • Image 492×328

Best for · Re-engagement, news, finance, dating

Native Ads format preview
/ntvCPC · CPM

Native Ads

Blended content units that match the look and feel of publisher sites. Premium inventory with strong brand-safety controls.

  • Headline 50c
  • Image 1200×628
  • Sponsored label

Best for · Content recommendation, brand, lead-gen

Display Ads format preview
/dspCPM · CPC

Display Ads

Standard IAB banners across the open web with global supply coverage. The workhorse format for reach and retargeting.

  • 300×250, 728×90, 160×600
  • 300×600, 320×50, 970×250
  • Static or animated

Best for · Awareness, retargeting, prospecting

HTML5 Ads format preview
/h5CPM · CPC

HTML5 Ads

Rich interactive HTML5 creatives at scale — playable, expandable, and dynamic units with full event tracking.

  • ZIP upload · max 200 KB
  • Google Web Designer compatible
  • Click + interaction tracking

Best for · Gaming, retail, automotive, telco

Video Ads format preview
/vidCPM · CPV

Video Ads

Pre-roll, mid-roll, and outstream video formats across web and CTV inventory. VAST + VPAID supported.

  • VAST 2/3/4, VPAID
  • 6s, 15s, 30s
  • Skippable + non-skip

Best for · Brand storytelling, product launches

Compare · Specifications

Side-by-side specs.

Quick reference for creative teams: sizes, supported assets, device coverage, and pricing models for each format.

FormatSizes / DurationCreative typesDevicesPricing
Pop-underFull windowURL redirectDesktop · Mobile webCPM · CPA
PushTitle 30c · Body 45cIcon + imageDesktop · AndroidCPC · CPM
Native1200×628 imageImage + headline + bodyDesktop · Mobile · In-appCPC · CPM
Display300×250 · 728×90 · 160×600 · 300×600 · 320×50 · 970×250JPG · PNG · GIF · HTML5Desktop · Mobile · TabletCPM · CPC
HTML5ZIP · ≤ 200 KBHTML5 bundle (GWD compatible)Desktop · Mobile · TabletCPM · CPC
Video6s · 15s · 30sVAST 2/3/4 · VPAID · MP4Desktop · Mobile · CTVCPM · CPV

File types

JPG, PNG, GIF, MP4, WebM, HTML5 ZIP. SVG accepted for native icons.

Max weights

Banners ≤ 150 KB · HTML5 ≤ 200 KB · Video ≤ 30 MB. Polite-load supported.

Policy

No malware, no auto-redirects, no misleading creatives. Landing pages must match the ad.

Launch all six formats under your brand.

Spin up your White Label DSP, plug in supply, and onboard advertisers today — no setup fees.

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