Six high-performing formats, plugged into curated global supply and served from your own White Label DSP — ready for advertisers from day one.
Reach · Devices & OS
Serve your ad formats across desktops, phones and tablets — spanning both in-app and web traffic on every major operating system your advertisers care about.
Desktop
Tablet
Mobile
Windows
Android
Chrome OS
iOS
macOS
Linux
BlackBerryAvailable formats
Run pop-under, push, native, display, HTML5, and video campaigns under your own brand — with specs, pricing, and supply ready out of the box.
High-impact full-tab placements that open behind the active window. Maximum visibility, ideal for performance campaigns and offer walls.
Best for · Performance, sweepstakes, app installs
Direct-to-device alerts delivered to opted-in audiences across desktop and mobile. High CTR with persistent reach.
Best for · Re-engagement, news, finance, dating
Blended content units that match the look and feel of publisher sites. Premium inventory with strong brand-safety controls.
Best for · Content recommendation, brand, lead-gen
Standard IAB banners across the open web with global supply coverage. The workhorse format for reach and retargeting.
Best for · Awareness, retargeting, prospecting
Rich interactive HTML5 creatives at scale — playable, expandable, and dynamic units with full event tracking.
Best for · Gaming, retail, automotive, telco
Pre-roll, mid-roll, and outstream video formats across web and CTV inventory. VAST + VPAID supported.
Best for · Brand storytelling, product launches
Compare · Specifications
Quick reference for creative teams: sizes, supported assets, device coverage, and pricing models for each format.
| Format | Sizes / Duration | Creative types | Devices | Pricing |
|---|---|---|---|---|
| Pop-under | Full window | URL redirect | Desktop · Mobile web | CPM |
| Push | Title 30c · Body 45c | Icon + image | Desktop · Android | CPC |
| Native | 1200×628 image | Image + headline + body | Desktop · Mobile · In-app | CPM |
| Display | 300×250 · 728×90 · 160×600 · 300×600 · 320×50 · 970×250 | JPG · PNG · GIF · HTML5 | Desktop · Mobile · Tablet | CPM |
| HTML5 | ZIP · ≤ 200 KB | HTML5 bundle (GWD compatible) | Desktop · Mobile · Tablet | CPM |
| Video | 6s · 15s · 30s | VAST 2/3/4 · VPAID · MP4 | Desktop · Mobile · CTV | CPM |
Pop-under, push notifications, native, display, HTML5, and video. Each format is connected to curated global supply and served under your own brand, domain, and pricing.
Yes. Advertisers can run multi-format campaigns from a single account. Campaigns share targeting, budgets, and reporting, so you can mix formats without duplicating setup.
Standard IAB sizes for display, 1200×628 images for native, 192×192 icons and 492×328 images for push, ZIP HTML5 bundles up to 200 KB, and VAST/VPAID video up to 30 MB. Pop-under uses a URL redirect.
Yes. Native and display inventory use premium publisher supply with category and domain blocking. Video and push support publisher whitelists and blacklists, and the built-in AI fraud detection scans traffic automatically.
Desktop, tablet, and mobile across Windows, macOS, Linux, Chrome OS, iOS, Android, and BlackBerry. Push notifications are strongest on desktop and Android; iOS web push depends on subscriber opt-in.
Pop-under, native, display, HTML5, and video are typically bought on a CPM basis. Push notifications run on CPC. You set your own margin on top of media cost inside your DSP.
Yes. The self-serve advertiser panel accepts ZIP uploads and supports Google Web Designer-compatible HTML5 bundles, with click and interaction tracking built in.
All six formats are available from day one. There is no separate integration or approval process — campaigns can target any format as soon as your DSP is provisioned.
Need creative guidelines or a custom format? Talk to our team and we'll send the full spec sheet.
Start your 14-day free trial and launch pop-under, push, native, display, and video
campaigns from a single branded platform — no setup fees, no credit card required.
