Connect Your White Label DSP to Global Advertising Supply
Access premium, mainstream, mobile, native, video, display, push, and alternative advertising inventory through multiple supply partners and programmatic integrations. Launch your own branded DSP with the flexibility to use our existing supply ecosystem or connect your preferred SSPs, ad exchanges, and publishers.
OpenRTB and XML integrations • Multiple advertising formats • Global inventory coverage • Custom supply connections
One DSP. Multiple Supply Opportunities.
Connect campaigns to a diverse ecosystem of SSPs, ad exchanges, publisher networks, mobile inventory providers, and direct traffic sources. Our flexible architecture helps White Label DSP owners expand inventory coverage without depending on a single provider.
Partner availability, inventory access, formats, and regional coverage may vary based on account requirements, approval processes, and integration agreements.
Protect Campaigns Across
Every Supply Connection
Multiple supply sources require consistent quality controls. The White Label DSP can combine source-level filtering, blocklists, traffic monitoring, and third-party verification integrations to help identify suspicious activity and protect campaign performance.
- IP blocklists
- User-agent filtering
- Domain and application filtering
- Placement and source blocking
- SSP-level controls
- GEO consistency checks
- Duplicate activity analysis
- Click and conversion pattern monitoring
- Pre-bid traffic protection
- Post-bid traffic analysis
- Third-party verification integrations
- AI-assisted traffic-log analysis
Built for Programmatic Connectivity
The platform is designed to support multiple methods of connecting demand and supply, helping DSP owners work with different partner technologies and commercial models.
OpenRTB
Connect compatible SSPs and ad exchanges using industry-standard real-time bidding protocols.
XML Feeds
Support compatible XML-based advertising feeds for selected inventory sources and campaign formats.
API Integrations
Connect external platforms, reporting systems, applications, and partner services through supported APIs.
Custom Connections
Develop custom integrations for supply partners with specific technical, reporting, authentication, or bidding requirements.
More Supply Means More Ways to Grow
Expanded Global Reach
Access advertising opportunities across multiple countries, devices, publishers, and inventory environments.
Reduced Supply Dependency
Avoid relying entirely on one SSP, exchange, network, or traffic source.
Better Inventory Selection
Compare different sources and choose inventory based on format, GEO, quality, price, scale, and campaign objectives.
Flexible Commercial Models
Work with different supply pricing structures, revenue models, minimums, and partner agreements.
Source-Level Control
Allow campaigns to be filtered, optimized, paused, blocked, or prioritized by source, website, application, placement, SSP, or other available identifiers.
Scalable Platform Offering
Add more inventory partners as your advertiser base, campaign volume, and market coverage grow.
Independent Branding
Present the complete advertising environment under your own company name, domain, colors, logo, pricing, and client experience.
Centralized Reporting
Manage campaign delivery and supply performance through one centralized platform instead of separate partner dashboards.
Already Have Supply Partnerships?
Your White Label DSP does not have to be limited to a predefined inventory package. Existing SSP relationships, publisher agreements, ad exchange accounts, XML feeds, and direct inventory sources can be evaluated for integration into your platform.
- Existing SSP accounts can be evaluated
- Direct publisher inventory can be connected
- New integrations can be developed
- Supply sources can be activated selectively
- Different sources can support different advertising formats
- Partner-specific approval requirements may apply
Flexible Connections
Connect, Manage, and Scale Your Supply
Supply connections can be enabled, disabled, prioritized, filtered, or expanded as your White Label DSP business develops.
- 1Select Your Supply SourcesChoose from available supply integrations or provide the SSPs, exchanges, networks, and publishers you want to connect.
- 2Configure the IntegrationConnect through supported OpenRTB, XML, API, or custom integration methods based on the partner's technical requirements.
- 3Apply Targeting and Quality ControlsConfigure GEO targeting, device targeting, format settings, placement controls, source lists, bid rules, frequency limits, and traffic-quality protections.
- 4Launch and Optimize CampaignsAllow advertisers to launch campaigns across connected inventory while monitoring delivery, costs, conversions, traffic sources, and performance.
Frequently Asked Questions
What is a DSP supply partner?
A DSP supply partner is an SSP, ad exchange, publisher network, direct publisher, mobile inventory provider, or other platform that makes advertising opportunities available for programmatic campaign delivery.
Can I connect my own SSPs to the White Label DSP?
Yes. Compatible SSPs, exchanges, publisher networks, XML feeds, and direct inventory sources can be evaluated for integration. Technical requirements, approval processes, costs, and development scope may vary by partner.
Which integration protocols are supported?
The platform can support OpenRTB, XML, APIs, and custom integration methods. The exact connection method depends on the technical specifications of each supply partner.
What types of inventory can the DSP support?
The DSP can support display, native, video, mobile, push, in-page push, pop-under, HTML5, and other compatible advertising inventory.
Can I choose which supply partners are available to advertisers?
Yes. Supply connections and inventory categories can be configured based on your business model, available integrations, campaign formats, GEO coverage, and partner agreements.
Can I add direct publishers to my DSP?
Yes. Compatible direct publisher supply can be evaluated and connected, allowing you to build inventory relationships beyond traditional SSPs and ad exchanges.
Does every supply partner provide the same traffic volume?
No. Available volume varies by country, device, format, category, placement, bid, audience demand, seasonality, and the supply partner's publisher coverage.
Can supply sources be blocked or filtered?
Yes. Depending on the available data, traffic may be controlled using SSP, source, website, application, placement, domain, IP, user-agent, GEO, device, and other targeting or blocklist parameters.
Is traffic quality protection included?
The DSP can include source filtering, blocklists, monitoring, pre-bid protection, post-bid analysis, and compatible third-party traffic verification integrations.
Can I use only my own supply connections?
A custom DSP configuration can be discussed for businesses that want to prioritize or exclusively use their own compatible supply relationships.
Can new supply integrations be added later?
Yes. The platform is designed to expand as your business grows. Additional supply partners can be evaluated and integrated based on commercial and technical requirements.
Are all supply partners available in every country?
No. Partner availability, inventory volume, formats, approval requirements, and regional coverage can vary. Supply should be selected based on the intended markets and campaign objectives.
Ready to connect your DSP to global supply?
Start your 14-day free trial and build your own branded advertising platform
with curated supply, flexible integrations, and full control over your partner ecosystem.