SSPs and Ad Exchanges
Connect to supply-side platforms and ad exchanges through programmatic protocols to access inventory from websites, mobile applications, and digital publishers.
Global Programmatic Supply
Connect Your White Label DSP to Global Advertising Supply
Access premium, mainstream, mobile, native, video, display, push, and alternative advertising inventory through multiple supply partners and programmatic integrations. Launch your own branded DSP with the flexibility to use our existing supply ecosystem or connect your preferred SSPs, ad exchanges, and publishers.
OpenRTB and XML integrations • Multiple advertising formats • Global inventory coverage • Custom supply connections
Our Supply Ecosystem
One DSP. Multiple Supply Opportunities.
Connect campaigns to a diverse ecosystem of SSPs, ad exchanges, publisher networks, mobile inventory providers, and direct traffic sources. Our flexible architecture helps White Label DSP owners expand inventory coverage without depending on a single provider.
Partner availability, inventory access, formats, and regional coverage may vary based on account requirements, approval processes, and integration agreements.
Advertising Supply Built Around Your Business
Your White Label DSP can combine existing supply connections with new integrations selected for your target markets, campaign formats, traffic requirements, and business model.
Direct Publisher Supply
Add direct publisher relationships and private inventory sources to create more control over placements, pricing, quality, and commercial agreements.
Mobile and In-App Inventory
Reach users across mobile websites and applications with inventory suitable for performance, branding, acquisition, and retargeting campaigns.
Premium Display and Native
Access display and native advertising opportunities across relevant websites, applications, content environments, and publisher properties.
Push and Alternative Formats
Expand your inventory offering with push notifications, in-page push, pop-under, and additional performance-focused advertising formats.
Video Inventory
Support video advertising opportunities across websites, applications, and compatible programmatic environments.
Multi-Format Inventory
Offer More Advertising Formats Through One Platform
Build a flexible advertising business with multiple campaign formats managed through one branded DSP interface.
Display Advertising
Standard banner and rich-media inventory across websites and applications.
Native Advertising
Ads designed to match the appearance and content experience of the publisher environment.
Video Advertising
Video inventory for brand awareness, engagement, and performance-focused campaigns.
Mobile Advertising
Inventory optimized for smartphones, tablets, mobile websites, and supported applications.
Push Notifications
Direct and highly visible advertising messages delivered through supported publisher inventory.
In-Page Push
Push-style advertising units displayed directly inside websites without requiring traditional push subscriptions.
Pop-Under Advertising
High-volume performance inventory suitable for reach, acquisition, and conversion-focused campaigns.
HTML5 Advertising
Interactive and animated creatives for compatible display inventory and campaign environments.
Flexible Connections
Connect, Manage, and Scale Your Supply
Step 01
Select Your Supply Sources
Choose from available supply integrations or provide the SSPs, exchanges, networks, and publishers you want to connect.
Step 02
Configure the Integration
Connect through supported OpenRTB, XML, API, or custom integration methods based on the partner's technical requirements.
Step 03
Apply Targeting and Quality Controls
Configure GEO targeting, device targeting, format settings, placement controls, source lists, bid rules, frequency limits, and traffic-quality protections.
Step 04
Launch and Optimize Campaigns
Allow advertisers to launch campaigns across connected inventory while monitoring delivery, costs, conversions, traffic sources, and performance.
Supply connections can be enabled, disabled, prioritized, filtered, or expanded as your White Label DSP business develops.
Built for Programmatic Connectivity
The platform is designed to support multiple methods of connecting demand and supply, helping DSP owners work with different partner technologies and commercial models.
OpenRTB
Connect compatible SSPs and ad exchanges using industry-standard real-time bidding protocols.
XML Feeds
Support compatible XML-based advertising feeds for selected inventory sources and campaign formats.
API Integrations
Connect external platforms, reporting systems, applications, and partner services through supported APIs.
Custom Connections
Develop custom integrations for supply partners with specific technical, reporting, authentication, or bidding requirements.
Supply Partners
Integration Layer
White Label DSP
Advertisers
Reporting & Optimization
Supply Advantages
More Supply Means More Ways to Grow
Expanded Global Reach
Access advertising opportunities across multiple countries, devices, publishers, and inventory environments.
Reduced Supply Dependency
Avoid relying entirely on one SSP, exchange, network, or traffic source.
Better Inventory Selection
Compare different sources and choose inventory based on format, GEO, quality, price, scale, and campaign objectives.
Flexible Commercial Models
Work with different supply pricing structures, revenue models, minimums, and partner agreements.
Source-Level Control
Allow campaigns to be filtered, optimized, paused, blocked, or prioritized by source, website, application, placement, SSP, or other available identifiers.
Scalable Platform Offering
Add more inventory partners as your advertiser base, campaign volume, and market coverage grow.
Independent Branding
Present the complete advertising environment under your own company name, domain, colors, logo, pricing, and client experience.
Centralized Reporting
Manage campaign delivery and supply performance through one centralized platform instead of separate partner dashboards.
Traffic Quality
Protect Campaigns Across Every Supply Connection
Multiple supply sources require consistent quality controls. The White Label DSP can combine source-level filtering, blocklists, traffic monitoring, and third-party verification integrations to help identify suspicious activity and protect campaign performance.
- IP blocklists
- User-agent filtering
- Domain and application filtering
- Placement and source blocking
- SSP-level controls
- GEO consistency checks
- Duplicate activity analysis
- Click and conversion pattern monitoring
- Pre-bid traffic protection
- Post-bid traffic analysis
- Third-party verification integrations
- AI-assisted traffic-log analysis
Already Have Supply Partnerships?
Your White Label DSP does not have to be limited to a predefined inventory package. Existing SSP relationships, publisher agreements, ad exchange accounts, XML feeds, and direct inventory sources can be evaluated for integration into your platform.
- Existing SSP accounts can be evaluated
- Direct publisher inventory can be connected
- New integrations can be developed
- Supply sources can be activated selectively
- Different sources can support different advertising formats
- Partner-specific approval requirements may apply
Your Brand. Your Supply Strategy.
Build the Advertising Ecosystem Your Clients Need
Control how your supply is presented, priced, categorized, and made available to advertisers. Create a focused regional DSP, a performance advertising platform, a multi-format ad network, or a complete global programmatic marketplace.
Your Pricing
Define advertiser pricing, margins, markups, minimum deposits, and commercial packages.
Your Inventory Offering
Choose which formats, GEOs, categories, and supply sources are available to your advertisers.
Your Partner Strategy
Use existing connections, add direct publishers, or integrate supply partners selected for your business.
Your Platform Experience
Operate under your own brand, domain, interface, support model, and client relationships.
Launch a White Label DSP Connected to Global Supply
Create your own branded advertising platform with flexible programmatic integrations, multiple inventory formats, supply-level controls, centralized reporting, and the freedom to expand your partner ecosystem as your business grows.
No credit card required • Fully branded platform • Flexible monthly and annual plans
Supply Partner FAQs
Related resources
Last updated: 2026-07-02