A White Label DSP built by operators, for operators.
White Label DSP is a joint project by AdTech Europe and 3DMA Ltd — combining programmatic infrastructure expertise with real-world media buying experience to better serve the market.
Why we built it
We ran the campaigns. We integrated the SSPs. We saw the gap.
For years our teams operated programmatic media for performance advertisers, agencies and direct brands. We integrated dozens of supply partners, ran billions of bid requests through third-party DSPs, and learned exactly where those platforms fall short for resellers.
Most "white label" DSPs on the market are repackaged enterprise tools — heavy contracts, slow onboarding, hidden fees, weak branding controls and zero say in the roadmap. We wanted something different: a platform a reseller can stand up in hours, fully brand, price as they wish, and grow without ever hitting a ceiling.
White Label DSP is that platform. Built from self-experience operating in the market, refined with feedback from active resellers, and shipped as a true turnkey product — supply, formats, targeting, fraud protection, billing and reporting, all under your brand.
What we stand for
Four principles guide every release.
Built from experience
Designed by operators who have spent years running programmatic campaigns, SSP/DSP integrations and ad ops for partners across Europe.
Turnkey by default
Every feature ships ready to use — supply, formats, targeting, reporting and billing — so you can focus on customers, not infrastructure.
Independent & neutral
We don't compete with our resellers. Your brand, your customers, your margins. We provide the platform and stay out of the relationship.
Always shipping
AI-powered fraud detection, an expanding App Marketplace and a continuous flow of upgrades — driven by direct feedback from active resellers.
Behind the project
A project by AdTech Europe and 3DMA Ltd.
Two specialized teams, one shared mission: give independent operators the same programmatic firepower as the largest networks — under their own brand.
AdTech Europe
Programmatic platform & product
An independent European ad-tech group focused on programmatic infrastructure, supply partnerships and white-label products for operators worldwide.
Visit adtech.eu3DMA Ltd
Operations & commercial
A digital media agency with deep hands-on experience running performance campaigns at scale — shaping the platform around the needs of real advertisers.
Ready to launch your own programmatic business?
Start a 14-day free trial — no credit card required — and explore the full White Label DSP under your brand.