A White Label DSP built by advertisers, for advertisers.
White Label DSP is a joint project by AdTech Europe and 3DMA Ltd — combining programmatic infrastructure expertise with real-world media buying experience to better serve the market.
Why we built it
We Built Campaigns.
Integrated Supply.
Found What Was Missing.
For years our teams operated programmatic media for performance advertisers, agencies and direct brands. We integrated dozens of supply partners, ran billions of bid requests through third-party DSPs, and learned exactly where those platforms fall short for white label partners.
Most "white label" DSPs on the market are repackaged enterprise tools — heavy contracts, slow onboarding, hidden fees, weak branding controls and zero say in the roadmap. We wanted something different: a platform a white label partner can stand up in hours, fully brand, price as they wish, and grow without ever hitting a ceiling.
White Label DSP is that platform. Built from self-experience operating in the market, refined with feedback from active white label partners, and shipped as a true turnkey product — supply, formats, targeting, fraud protection, billing and reporting, all under your brand.
At a glance
The essentials, in four facts.
Headquartered in Europe
Built and operated under EU standards.
White Label Partner-first
We never sell to your customers.
Operator DNA
Designed by people who run media every day.
Continuous evolution
New formats, upgrades and AI tooling shipped continuously.
Behind the project
A project by AdTech Europe and 3DMA Ltd.
Two specialized teams, one shared mission: give independent operators the same programmatic firepower as the largest networks — under their own brand.
Programmatic platform & product
An independent European ad tech group focused on programmatic infrastructure, supply partnerships and white-label solutions worldwide.
Visit adtech.eu
Operations & commercial
A digital media agency with deep hands-on experience running performance campaigns at scale — shaping the platform around the needs of real advertisers.
Visit 3dma.coReady to launch your own programmatic business?
Start your 14-day free trial — no credit card required — and explore
the full White Label DSP platform under your own brand and domain.