Protocols
OpenRTB connects compatible real-time bidding partners, including supported 2.5 and 2.6 implementations. Compatible XML or JSON feeds can support selected sources and formats. Exact protocol features must be confirmed per partner.
Custom requirements
API or custom connections can handle partner-specific authentication, bidding or reporting. Provide documentation and sample requests; agree mappings, scope and tests before activation. Protocol compatibility alone does not ensure inventory approval.