Supply-chain checks
The platform is designed around relevant IAB standards. ads.txt and app-ads.txt help verify authorized sellers; sellers.json and SupplyChain information help describe the path from publisher to buyer. These checks reduce risk but do not guarantee fraud-free inventory.
Verification and consent
Independent verification integrations, including IAS and Semantic where supported, can be assessed for your requirements. Marketplace consent and accessibility tools can support your implementation; confirm scope, coverage and any separate vendor terms.
Answering due diligence
Ask support for current technical and contractual documentation rather than claiming blanket certification or universal partner coverage. Confirm that each required control applies to the supply and formats you plan to use.
Related guides
Built-in supply, exchanges and QPS
Start with curated inventory and compare sources before scaling.
Ad fraud detection and traffic quality
Combine known-threat filtering with continuing analysis of new traffic.
GDPR roles and your responsibilities
Understand who controls account data and advertising data.