Actionable signals
Controls can apply to IPs and ranges, ASNs, ISPs, user agents, fingerprints, operating systems, browsers, SSPs, publishers, domains, apps, placements and suspicious behavior.
Four action levels
- Monitor — collect more evidence without changing delivery.
- Review — queue findings for administrator attention.
- Restrict — limit bids, frequency or placements.
- Block — add to the active blocklist and stop eligible spend on that traffic.
Tune carefully
Set a separate confidence threshold for each response. Start conservatively, inspect the evidence and use manual overrides where justified. Review changes against both performance and delivery volume.
Related guides
Ad fraud detection and traffic quality
Combine known-threat filtering with continuing analysis of new traffic.
Blocklists, allowlists and placement controls
Add manual controls without unnecessarily restricting useful inventory.
Traffic-quality reports for you and your clients
Explain delivered and filtered traffic with evidence under your own brand.