What to review
Dashboard quality bars and reports distinguish accepted traffic from filtered opportunities. Review blocked volume by source, publisher, domain, geography and threat type, alongside source risk scores and suspicious network findings.
Audit actions
Protection logs record reasons, signals, confidence and changes. Distinguish pre-bid traffic that was never purchased from delivered traffic when explaining costs. A high filtered rate alone does not prove poor campaign results.
Client reporting
Use branded dashboards and exports to explain trends and actions. You can name the protection module under your brand. Avoid promises of zero fraud or treating risk scores as definitive proof of misconduct.
Related guides
Reports and statistics
Compare delivery, costs and named conversion events across your campaigns.
Ad fraud detection and traffic quality
Combine known-threat filtering with continuing analysis of new traffic.
Protection actions and confidence thresholds
Choose how the platform responds to network, device, supply and behavior risks.