Dashboard and breakdowns
Review impressions, clicks, spend and conversions by campaign, creative, source, placement, format, geography and time. Dashboard cards and key tables update live. Location reports include country, region and city where available.
Outcome reporting
Named conversion events provide event-specific costs. Use CPA and ROAS with consistently mapped conversion values. Verify event receipt before treating zero conversions as evidence of poor traffic.
Exports and visibility
Export reports as CSV for analysis and record keeping. Administrators can hide selected advertiser reports, including Cities and Regions, through console settings. Quality reporting separately explains delivered versus filtered traffic.
Related guides
Set up conversion tracking
Attribute outcomes to clicks with postbacks, pixels or server-side tracking.
Traffic-quality reports for you and your clients
Explain delivered and filtered traffic with evidence under your own brand.
Source bids and frequency caps
Adjust source-level competitiveness and limit repeated exposure.