Analytics, tag managers and tracking pixels — White Label DSP Knowledge Base

Available integrations

Google Analytics 4, Google Tag Manager, Adobe Analytics and third-party pixels can be connected through supported settings or the Marketplace. GA and GTM identifiers can be set per creative where supported.

UTM parameters

Use supported macros in destination parameters. Example: ?utm_source={TRAFFIC_SOURCE}&utm_medium=cpc&utm_campaign={CAMPAIGN}&utm_content={BANNER}. Confirm the expanded source and attribution on a real visit.

Pre-landing and consent

Pre-landing behavior can vary by supply partner. Test the complete redirect path and respect applicable consent requirements. Browser analytics and DSP reports may use different attribution rules.

Related guides

Tracking macros

Use supported, case-sensitive placeholders in click and tracking URLs.

Set up conversion tracking

Attribute outcomes to clicks with postbacks, pixels or server-side tracking.

GDPR roles and your responsibilities

Understand who controls account data and advertising data.