Choose a method
S2S postbacks send conversions from your tracker or backend. Pixels fire on a conversion page. Server-side integrations support other event flows. Use the configuration and URL supplied by your DSP.
Configure S2S
- Pass {CLICK_ID} in the campaign click URL.
- Store the expanded click ID with the visit in your tracker.
- On conversion, call the DSP postback using that stored ID.
- Run a real test and confirm attribution in the conversions report.
Name your events
Use distinct events such as signup or purchase and map value consistently. Reliable conversion data is required for outcome-based reporting and AI Optimization.