Requirements
Enable AI Optimization for a campaign only after conversion tracking is working. It needs actual conversion data; turning it on does not immediately improve a new campaign with no outcomes.
How it operates
The engine revisits eligible campaigns hourly, adjusting bids and reducing weak sources or geographies based on results. Its actions appear in the Automated Rules log.
Work with rules
Your rules apply explicit thresholds; AI Optimization derives thresholds from conversion data. Keep rules as safety limits and review their interaction with AI changes.