Configure rules
Open a campaign → Rules. Choose a condition, action and evaluation interval. Rules can pause or resume activity and adjust bids or budgets.
Practical examples
- Pause a placement after a chosen spend threshold without conversions.
- Lower a bid when CPA exceeds your target.
- Resume eligible campaigns at the start of a new day.
- Notify the team or stop activity at a budget threshold.
Audit the result
Every automatic action is logged with its trigger and change. Review overlapping rules to avoid conflicting actions. AI Optimization uses data-driven thresholds; your rules remain explicit safety limits.