Build the campaign
- Name the campaign and choose one of the six formats.
- Select the available CPM or CPC pricing model.
- Set daily and total budgets, pacing and flight dates.
- Choose targeting and attach suitable creatives.
- Configure tracking and frequency caps, then review before launch.
Check availability
Review traffic previews and bid recommendations for your targeting. Resolve warnings about narrow targeting and confirm that your creative sizes match the inventory.
After launch
Confirm the campaign is active, funded and eligible to serve. Run Campaign Health Check if delivery does not start. Verify conversions before increasing spend.
Related guides
Ad formats and creative specifications
Choose among six formats and validate assets before submission.
Choose campaign targeting
Balance audience relevance against available inventory.
Set budgets and competitive bids
Control spend and use bid guidance to improve auction eligibility.
Diagnose no delivery or unexpectedly low delivery
Use Campaign Health Check before changing settings.