Budget and schedule
Set daily and total limits and review pacing and flight dates. If you choose No limit, understand the balance exposure. New campaigns may default to the last day of the month; confirm the end date before launch.
CPM and CPC bids
Choose the pricing model supported by the format. Use the recommended bid as guidance for your selected inventory, not a guarantee of wins or results.
Zero-bid alerts
An alert can indicate that your bid is below the clearing range. Review the recommended bid before raising it. If the bid is competitive, check balance, creatives and targeting instead.