White Label DSPWhite Label DSPYour Brand, Your Platform

Audiences, retargeting and data imports

Build advertiser-owned audiences from site events or existing lists.

Include or exclude

Under Targeting → Audiences, include an audience for retargeting or exclude it for suppression, such as existing customers. An audience can be reused across that advertiser’s campaigns.

Stream CDP events

Create a CDP connection in the data settings and send events to its webhook. RudderStack, Segment, Jitsu and Snowplow are supported sources. Map relevant page views, signups or purchases, then verify events and audience growth.

Import existing lists

Create an audience with Import as its source. Connect a compatible DMP or upload a CSV using the required schema. Device-ID and hashed-email lists from sources such as LiveRamp, Lotame and Adobe can be evaluated. Use scheduled pulls for lists that change.

Privacy and delivery

Audience identifiers are stored as salted hashes, with no cookie sync or cross-device merging. Audiences are isolated by advertiser. You are responsible for lawful collection and use. An empty or unmatched included audience can prevent delivery.

Related guides

Choose campaign targeting
Balance audience relevance against available inventory.
GDPR roles and your responsibilities
Understand who controls account data and advertising data.
Diagnose no delivery or unexpectedly low delivery
Use Campaign Health Check before changing settings.