Set your pricing
You set the rates advertisers see and can manage margins globally or per advertiser where supported. Your gross margin is not the same as net profit: account for media, platform fees, integrations and operating costs.
Model the media flow
Advertiser funds cover inventory and applicable fees under your commercial terms. A larger markup leaves less budget for media and may affect performance. See the Pricing page for current fees and margin conditions rather than relying on fixed examples.
Explain charges clearly
Publish advertiser funding and invoicing terms under your brand. Separate the DSP subscription from advertiser media balances in both your accounting and client explanations.