Funding and spend
Advertisers add funds to their account on your platform. Campaign delivery draws down that balance. When it reaches zero, delivery stops even if campaigns still appear active. Unused media balance does not expire.
Administrator visibility
Review advertiser balances, funding records, payment status notifications and transaction history in the Admin Panel. Do not confuse a successful platform subscription payment with funding for an advertiser.
Avoid interruptions
Encourage a funding buffer, sensible daily budgets and attention to balance notifications. After funding, check campaign eligibility if delivery does not resume.
Related guides
Add funds and configure advertiser payments
Fund media separately and use payment methods supported by your setup.
Advertiser pricing, margin and media fees
Understand the difference between advertiser charges, platform fees and inventory cost.
Diagnose no delivery or unexpectedly low delivery
Use Campaign Health Check before changing settings.